me

Laurie Peters — Senior Visual Designer UI/UX/VR/AR

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Currently

Publicis Sapient - [ Fintech ]

Project

Digital transformation - Nationwide Building society

Position

Senior Visual designer / UI

FINtech - NATIONWIDE


Publicis Sapient

Nationwide Building Society is the largest building society in the world with over 15 million members. Publicis Sapient are currently digitally transforming their various products.

Digital Transformation | Fintech

Publicis Sapient are currently in the process of digitally transforming new customer journeys across Nationwide's various banking products.

My role as senior visual designer/UI is in creating new concept designs and in delivering design changes to the current journey state. I work as part of the design hub where I collaborate with service designers, product owners, business analysts, content/UX and experience designers. In supporting the digital team I also work closely with content designers, front-end and back-end React dev teams. I attend and add to all design ideations, team planning sessions and agile retrospectives.

As part of Sapient's digital transformation team we have creatively explored the idea of 'assisted intelligence' to coach and mentor customers that want to set goals to save money. We have also explored how we can use the Open Banking Service, mainly in shortening the application process and in cross selling products to assist these goals. We have looked at how we adapt tone of voice into something more conversational and human to improve the entire customer experience. These Sapient projects are still developing and will be delivered across the next couple of years.

Design contract

Currently Sapient - [ Feb till the end of Aug 2019 ]

Nationwide

Challenges

  • Implemented design sys into version control / 'Abstract' Organising patterns, panels as Atoms / Organisms whilst also implementing some guidelines.
  • Working in agile scrums across multiple teams

Role

  • Senior visual designer | UI design

Sapient design hub

  • 1 Product owner
  • 1 Senior visual designer/UI [me]
  • 1 Experience/UX designer
  • 1 Service designer
  • 1 Creative director
  • 1 Copy writer
  • 1 Business analyst (BA)

Pretty pictures

2018/19 - previous

Render VR | AR

Projects

Various AR / VR UI projects

Position

Senior visual designer - UI

NEW MEDIA - VIRTUAL REALITY - AUGMENTED REALITY


RENDER™

Render is an immersive innovation agency, experts in virtual reality (VR), augmented reality (AR) and immersive apps.

CLICK HERE - UI SCAMPS FOR THE ABOVE PROJECT

Landscape | Pinch & Zoom 😉

VARIOUS PROJECTS

Render is all about delivering creative solutions to complex problems.

I worked remotely with Render in producing scamps, moodboards, low/high fidelity UI designs for their various clients.


MSA augmented reality app that Augments MSA products into a real environment over mobile. This product helps MSA's sales team to visualise their product solutions on site (to actual scale) with the benefit of showing their clients potential solutions in realtime.

CLICK HERE - MSA UI VISUALS


Engine combustion experience allows users to explore the functional and chemical aspects of a combustion engine through augmented reality on ipad devices.

CLICK HERE - COMBUSTION SCAMP VISUALS

Design contract

Various dates across 2017/18/19


Airbus VR menu system that allows VR Experience presenters to navigate and select VR content to play prior to the experience going live.

CLICK HERE -AIRBUS UI VISUALS

Role

  • Visual designer | UI design

Render team

  • Various Project managers
  • 1 Creative Director
  • 1 Front end Dev
  • 1 Visual designer/UI [me]

2018/17 - previous

Think Heavy [collab]

PROJECT

Arena app

POSITION

Senior Visual designer / UI / UX

Released USA / UK

Free Music for Everyone.

Android Apple OS

ARENA MUSIC PRODUCT

I use and like Spotify...but, did you know the artists on their platform are only paid a tiny fraction of a penny for every time a user streams one of their tracks. Generally, music subscription platforms don't pay artists enough when fans stream their music.

Arena (a music streaming platform) on the other hand, is different.

Music on Arena is free to stream for the fan without annoying commercials or in-app interruptions. Incredibly, even though Arena don't charge a monthly subscription fee, Arena pays artists the highest rates in the world whenever their music is streamed or downloaded. Good news for the artist.

Product Solution

Arena Music pays artists a full penny per stream and the highest rates in the world for music and merchandise sales.

Product Challenges

  • Creating an intelligent playlist aligned to the users taste
  • Creating a radio player that feels like a player
  • How do we design and package the songs? Genre?
  • Including other artist incentives(Merch)

Role

  • Lead Designer - UX Team player
  • User Experience/Animated prototypes
  • UI/UX Solutions
  • Brand - Logo design
  • Content Ideas & Strategy

Team

  • 1 Product Manager/UX Dev
  • 1 UI/UX Designer [me]
  • 2 Engineers - Remote Freelancers (russia)

Links

Bigup ^ 😉

Lauries clever design for Harmonic33 'Word Problems' won us an FWA.

— Mark Pritchard, Warp Records

OCULUS GO PRODUCT PAGE, Released 2018

The Oculus Go, is a fully standalone “all-in-one” device. The 'sweet spot' between mobile and desktop.

Oculus

I have personally been a registered games designer for Oculus and their competitors Vive, since 2016.

Since producing a launch title for Oculus back in 2016/17 I have kept an eye on developments with the 'Oculus GO'. However, aside from this, Oculus London HQ asked if I would help design screens for the new landing page which would co-inside with the launch.

The final page design is a simple layout due to CMS limitations. However, the page drivers and animations help to lift the overall design in giving the page content a dynamic look and feel.

Product Release

Due to be released sometime early 2018.

Challenges

  • CMS Layout restriction
  • Animation / page movement
  • Intregrate more of a lifestyle feel - Photography
  • Generate interest - social media / Forms

Role

  • Visual designer / UI - Some video editing

Team

  • 1 Visual designer / UI [me]
  • 1 Dev
  • 1 Engineer
Landing page

Bigup ^ 😉

Laurie is one of the most Creative people I have ever worked with.

— Matthew Clarke, Adobe Digital Marketing

GARMIN CONNECT, APP SCREENS

Tracking, analysis, sharing and encouragement on Garmin Connect.

CONNECT

Garmin Connect is training tool to store, analyze and share all your fitness activities.

My role as a UI designer was in collaborating with UX and in creating scamps, wireframes and screens based on an established design system. More creative work would involve producing functional graphics which you can see displayed in the screen above. Garmin brand restrictions were limited in the creation of digital applications so we were able to be quite bold and experimental, allowing for bright colour pallettes and interesting ways of visualising data.

The app was launched early 2016 - I was involved in a second design iteration later in the year.

Product Release

Early 2016.

Challenges

  • Changing designs based on research
  • Animation / page movement
  • Cross agency production

Role

  • Visual designer / Animating prototypes

Team

  • 4+ designers
  • Various front end devs
CONNECT

FIRMA VR GAME - OCULUS / VIVE


VIVE OCULUS SOUNDTRACK

FIRMA is a space flight arcade game. Your job is simply to pilot a fast, highly manoeuvrable lander craft across the Moon and Mars where you’ve begun work as a courier.

Pinch & Zoom 😉

Virtual reality game

I was part of a three man team developing this launch title/VR Game for Oculus. My part varied as VR games designer, concept visualiser and audio producer. I had a close working relationship with the main developer, I managed the games asset modeller and worked closesly with the writer.

The game was designed and built over a couple of years and sold in the Oculus store with the first consumer Oculus Rift headset as an official launch title game. We were the first british indie title for land a game on Oculus Rift.

The game places you virtually in the cockpit of a jet propelled craft. You manouveur the craft across the moon and mars where you deliver and collect packages as an off-world courier. The world was designed and built by myself and the developer. Game-play models and assets were conceptualised, mocked-up and skinned by me and built by a contracted 3D Unity™ modeller.

Launch Platform

Oculus
Vive [released 5 months later]

Challenges

  • Designing constantly in a VR Environment!
  • Minimal technical support (due to new technology)
  • Large scale level designs in Unity™
  • Creation of huge library of visuals and game SFX
  • Music creation - 23 Tracks
  • Voice over recording / production and delivery - 72 page script

Role

  • Lead Designer/visualiser
  • Audio designer - SFX/Music
  • Unity™ Lvl design
  • Game asset designer
  • Content Ideas & social media Strategy

Team

  • 1 Dev / Co product owner
  • 1 Co product owner/designer - audio designer [me]
  • 1 Unity 3D Modeller
  • 1 Writer
  • 1 VO - [Terry Mynott]

Links

Big Up! 😉

Excellent, easy to fly, fun game !

— J.C.Gillilan - 1 of many gamers who reviewed the game on Steam

AUTODESK™ SALES WEBSITE

Professional-grade tools for product development and manufacturing planning.


AUTODESK™

WEBSITE

Autodesk™ makes software for people who make things. If you’ve ever driven a high-performance car, used a smartphone, or watched a great film, chances are you’ve experienced what millions of Autodesk customers are creating with their software.

RE-SKIN

The site re-skin was designed and developed to lead existing consumers directly to the three main industry categories of their software. There, new trial subscribers, IT Managers, designers could download their software.

An improved, new navigation was created to collapse across the website although design in general was relatively restricted due to CMS layout restrictions.

Impact

At the forefront, the site was restructured/designed to lower the amount of user steps leading to resubscription and trialling software. Apparently, there has been a refreshing increase in resubscribers and new customers trialling software since the site was re-skinned.

Challenges

  • CMS Restrictions
  • Lower user steps to product resubscription
  • Re-think navigation and site structure
  • Improving pain points, testing

Role

  • Senior visual designer/ui
  • Some user Experience/Animated prototypes
  • UX Team Player

Team

  • 1 Product Manager
  • 1 Sevice designer
  • 2 front end devs
  • 2 Designers - EXT [me]
  • 1 Designers - INT

  • Screen designs AUTODESK™

Nikon Keymissions

Capture your life’s most legendary experiences.

WEBSITE

It’s not what you do, it’s why you do it. This Nikon site was designed to promote the new 360 camera range whilst also inviting customers to capture their missions and share their story with Nikon, and the world.

Design

The 'I am Keymission' Nikon site is a dedicated product site in the Nikon camera range. All products connect and pair to the SnapBridge 360/170 APP.

The site had to feel more like a microsite and different to other section pages in the Nikon main site CMS. Design freedom was partly limited due to CMS layout restrictions. This didnt hinder the overall look and feel of the final design.

Global

The design was originally for the uk/European audience and was slowly published across sites globally.

Challenges

  • CMS Restrictions
  • Brand restictions
  • Re-think pages in comparision to other CMS pages
  • Improving, testing

Role

  • Visual designer | Design director
  • Animated prototypes
  • UX Team Player
  • Content Strategy with UX

Team

  • 1 Product Manager
  • 1 Creative Dir
  • 2 IT Dev
  • 1 Designers - EXT [me]
  • 1 Designers - INT

  • KeyMission NIKON™
  • KeyMission channel Nikon™

Availability

Available since April 2018

Profile: Laurie Peters

Design Director - Visual designer UI/UX/VR/AR

Call me - leave a message™

PROFILE

My name is Laurie. I'm a senior designer from the UK. Im passionate about design, UI and things working and looking good. I base myself in the southwest of England although i've worked with companies and people all around the world.

Background

I graduated in Design at The University of The West of England in 98'. After graduating I interned at the BBC's design department in Bristol before begining a career as a digital designer.

I've worked agency and client side across a wide range of digital channels throughout my career, Video and brand photography, animation and television, Illustration and storyboaring, UI design for web, app design, augmented reality and virtual reality.

CURRENT STATE

I am currently senior visual UI designer for Sapient London - as part of their digital transformation design teams in the banking sector.

Positions held in career

  • UI/Visual Designer - Virtual Reality, Augmented reality, apps & web.
  • Prototyper, storyboarder, visualiser.
  • Design director, creative Director, senior creative.
  • Illustrator, animator and audio designer.

Interests