(CREATING SINCE 1999)

Laurie Peters
Creative Director

/ AI-Native Storyteller

Creative Director with 20+ years’ experience working at the intersection of human storytelling and emerging technology. I partner directly with brands and agencies to shape campaign thinking and accelerate production through hybrid AI workflows — delivering work that’s conceptually sharp, visually distinctive, and built for today’s channels.

Working directly with brands and agencies to shape campaign thinking and accelerate production through hybrid AI workflows.

Production / Supplier Facts

Cornwall-based — available worldwide (remote-friendly)

  1. Contracting entity: Peters-Fox Ltd

  2. VAT registered (UK)

  3. Insured: Professional Indemnity + Public Liability

  4. NDA-friendly • familiar with label approvals & deliverables

How we work together

Latest work

Wormslayer was directed by Laurie Peters & Crispian mills

Grade / Colour: Haridas Stewart

Cameraman: Jiva Housden

02.02.2026

Good money was directed by Laurie Peters & Crispian mills

Sound Design : Ian Wilson

Grade / Colour: Haridas Stewart

Monkey Handler: Katrina Fox

16.09.2025

The Making of Good Money™

KP Radio

KP Radio was directed by Laurie Peters & Karl Pilkington

Voice : Karl Pilkington

5x Animations : Laurie peters

The Making of KP Radio

Laurie Peters is a Creative Director helping brands sharpen their message and elevate their visual impact.

From campaign development and brand systems to AI-assisted visual prototyping and film production, Laurie works at the intersection of strategy and execution — shaping ideas that are commercially grounded, creatively distinctive and built to scale.

Culture Show

Ricky Gervais animated by Laurie Peters & Karl Pilkington

Voice : Karl Pilkington, Ricky Gervais, Stephan Merchant

Animations : Laurie peters

KP 2005

Catmop animated by Laurie Peters & Karl Pilkington

Voice : Karl Pilkington

Animations : Laurie peters

Bobs Shop

Microsoft Bob

Voice : Charlotte Hunter

Animations : Laurie peters

Testimonials

  • “Laurie is great. And fast. He took material and had something for us to look at in no time at all. He did his own thing but was happy to make changes too. A pleasure to work with.”

    Ricky Gervais - Writer/Director

  • “Laurie designed an intelligent cover for Harmonic 313 which went onto influence the website which then went onto winning an FWA.”

    Mark Pritchard - Warp Records

  • “Laurie is excellent at all things digital. He has a great eye for detail and has totally rebranded my podcast, in fact, i never really had a brand identity, so he has effectively branded me and given me a great aural tone.”

    Alex Lowe - Writer / Actor - AKA Clinton Baptiste

  • “Laurie is without doubt the most creative designer I’ve worked with and has the ability to bring brands to life.”

    Matthew Clarke - Head of Digital (Adobe)